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生物软件网>>>>英文原版书、教科书代购>>>>A Concise Handbook of Movie Industry Economics (Hardcover)

A Concise Handbook of Movie Industry Economics (Hardcover)
   

图书页数: 222 pages
图书语言: 英文
出版日期: March 14, 2005
I S B N: 0521843847
出 版 社: Cambridge University Press
原始网站: home page
美元价格:
$35.00

图书封面(点击放大)和详细内容

by Charles C. Moul (Editor)


Book Description
This short handbook collects essays on all aspects of the motion picture industry by leading authorities in political economy, economics, accounting, finance, and marketing. In addition to bringing the reader an up-to-date perspective on what is known and what has been accomplished, it includes both new findings on a variety of topics and directions for additional research. Topics include estimation of theatrical and ancillary demand, profitability studies, the resolution of evident paradoxes in studio executive behavior, the interaction of the industry and government, the impacts of the most recent changes in accounting standards, and the role and importance of participation contracts. New results include findings on the true nature of the seasonality of theatrical demand, the predictive power of surveys based upon trailers, the impact of the Academy Awards, the efectiveness of prior history measures to gauge cast members and directors, and the substitutability of movies across different genres.

 

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